The average consumer takes 7 seconds to form a judgment about your brand. Admittedly, that's a small window for you to condense everything you offer as a company and set you apart from the competition. It takes longer to reheat a pop tart in the toaster. But there is something you can do to aid that process. With logo design, you have a visual communication tool to help you get your message across to the audience. Logos are composed of text, color, shape, and illustrations. It serves as a self-explanatory image that people can use to connect with your brand. This informs the audience while giving them something to associate your brand and ideas with.
We clearly understood that the task was a very responsible one. Our team honed on the idea of conveying uniqueness of each outstanding person. Eventually, we chose the concept of portraits drawn or collaged in the style highlighting the art of their representatives. As a result, we had several unique portraits and no doubt left, that the illustrations communicated the genius of all 12 outstanding persons.
